Marketing For Growth
Marketing For Growth
We’re an integrated B2B marketing agency who specialise in helping ambitious, fast-growing technology businesses engage with high value customers.
We’re a B2B Marketing Award winner and the second fastest growing agency in the UK.
We attribute our growth to our client-side experience, our strategic background (Bain & Co, Google etc.) and our complete commitment to delivering against business goals.
This report covers marketing’s role in business growth and how valued the department is. Marketers’ influence can be attributed to their firm grasp of numbers, use of technology and hard work.
We surveyed and interviewed senior marketers to pinpoint the behaviours of fast growing businesses and their marketing teams that were experiencing success.
Find out how your business compares and learn how to gain the credibility that your team deserves in this exclusive report.
At Digital Radish, we love a stat or two, so we’ve pieced together our favourite benchmarks from the year to help you rate the success of your marketing campaigns and bring you best practice tips to get the best results from your software and programmes.
Read on to get the full picture and everything you need to assess the performance of your marketing channels…
Like most buzz words, account-based marketing (ABM) isn’t a new concept, it’s just that marketers have been previously so focused on generating thousands of leads that mass marketing has been more of a priority.
But marketers need to find a way to make lead generation about quality, not quantity and 84% of B2B marketers say that ABM delivers a higher ROI than any other approach.
We’ve put together a short guide on ABM, including how your peers are successfully deploying ABM campaigns.
Many marketers claim to be incorporating mobile into their marketing strategy, but there’s a distinct difference between mobile optimisation and mobile-specific campaigns.
So just how much are B2B marketers embracing mobile and how can they improve their strategies?
Online communities are a great way to boost customer loyalty and brand awareness.
According to Jive, “sites with communities are nine times more likely to be revisited by users, and community participants purchase five times as much and twice as often as non-participants.”
But setting up a community takes time and planning.
Take a look at our steps to help you get your online
community up and running through set-up, interaction and growth.
How do you get your brand seen and heard amongst the hundreds of other tradeshow exhibitors? We’ve got five top tips on how to crush the competition and get noticed at dmexco or whatever tradeshow you're exhibiting at.
Gone are the days when marketers need to heavily invest in enterprise-level tools to get the most from their campaigns.
Thanks to the array of flexible and affordable software available, new technology has empowered marketers to be nimble enough to quickly create, distribute and analyse their campaigns, without spending a fortune.
We’ve recommended these top tools for under £40* that can help you with content curation, social management, building landing pages, analysing data, creating content and project management.
Landing pages are effective for 94% of B2B and B2C companies, yet 44% of inbound marketing leads for B2B companies are directed to the business' homepage, not a specific landing page. We've put together a guide on building a landing page from set up and headline through to mobile optimisation and A/B testing to help you build the best landing page and convert your prospects.
Personalisation can be extremely beneficial to marketing campaigns. Personalised web experiences see an average of 19% uplift in sales and personalised emails improve click through rates by 14% and conversion rates by 10%. Read our whitepaper to find out how B2B marketers can personalise their campaigns, from localised personalisation to social listening, there's much more to personalise than just the first name field.